Mission
At JH Associates, our mission is to empower artists and creative professionals by providing tailored business and marketing solutions that help them thrive in their careers.
Our Story
JH Associates was founded by opera singer Juan Hernandez, who experienced firsthand how challenging it is to manage the behind-the-scenes aspects of a creative career—which can be difficult to handle on your own. Determined to help other creatives avoid these struggles, he built JH Associates to empower artists and creators to succeed without losing focus on their craft.
Meet the Team
Juan Hernandez
Founder & Creative Advocate
Juan Hernandez is a classically trained opera singer with over a decade of experience in the music industry. Throughout his artistic journey, he recognized the importance of managing the practical side of a creative career. From tax preparation to business consulting, he refined his expertise in the essential tasks that artists and creatives need to navigate for long-term success. With a passion for helping fellow artists and creatives, Juan founded JH Associates to offer his unique blend of musical passion and business acumen, ensuring that artists thrive both creatively and professionally.
Bryant Azúcar
Creative Director & Marketing Specialist
With a strong foundation in branding, design, and strategic marketing, Bryant Azucar brings a fresh and engaging approach to JH Associates. Known for creating visually impactful campaigns and brand experiences, he has a knack for turning complex ideas into compelling visuals that connect deeply with audiences. Bryant understands the challenges of building a brand from the ground up and is skilled at helping clients stand out in competitive markets—a valuable asset for creatives looking to make their mark. His mission is to support artists and freelancers in establishing a strong identity and growing their reach, so they can focus on what they do best.